electric WELL worked with Warp Times creator Maija Ekey to develop this mysterious and evocative logo for her hypnosis and apothecary business.
Using collage as a starting point, electric WELL carefully edited and composed the scanned element before adding the text to create a unified image suggestive of inner and outer space.
electric WELL used college elements provided by the Warp Times creator to build a unique and artistic aesthetic for the brand that feels texturally rich and modern with digital elements as well as a sense of paper and organic material.
The website makes use of parallax to create an arresting and rich first impression beforing moving into the more conventional format of most relevent sections.
The logo was put into use, alongside the brand look and feel, to create a series of tincture labels as well as a business card and other print promotional materials.