electric WELL collaborated with Umewe to produced a set of logo options for The Connective, a new community portal. The organizational values of connection and networks are both present with the use of concentric overlapping circles that suggest ripples or the opening of a portal as seen frequently in popular culture.
We settled on two versions both referential towards an iOS application icon on the home screen which promotes the idea of The Connective as a platform, not simply a website.
Besides a standard logo, we also generated a series of visuals usable in presentations or as inspiration for other brand collateral in print or on the web.
As a group, these four images provide a visual blueprint that The Connective can use moving forwards in a variety of situations.