Stop the Plant
electric WELL worked in collaboration with Hudson Valley graphic designer MCKIBILLO and client Scenic Hudson to create a visually rich website supporting the campaign to the stop the construction of an expanded fracked gas power plant in Newburgh, NY.
electric WELL used the graphic styles provided as well as created additional graphics in collaboration with MCKIBILLO for the website project.
electric WELL also provided strategic guidance and support in site design and structure as well as contributions to the campaign approach.
The goal was to achieve a visually strong message in a simple and digestable format to educate and inform the public on the dangers of an expanded gas plant and electric WELL built the website to serve as an effective tool for ongoing campaign efforts such as news updates and a page for ongoing webinars.