electric WELL worked with Liminal Power founder Mallory Combemale to create this simple but powerful image for her forthcoming consultation and workshop business.
Liminal Power brings a range of techniques from spirituality and personal development to organizational development. By bringing a group of people into a liminal or “in-between” space, transformation becomes possible and healing can occur.
This three tiered logo attempts to mimic that process as a deflated, pressed upon purpoe shape morphs into or passes through a loose “black hole” reference to then emerge as a larger and more energized yellow shape.
Besides suggesting a sequence, this color palette makes reference to personally significant objects of Mallory’s and evokes fluid and things that grow.