Liminal Power

2020

Logo Design

electric WELL worked with Liminal Power founder Mallory Combemale to create this simple but powerful image for her forthcoming consultation and workshop business.

Liminal Power brings a range of techniques from spirituality and personal development to organizational development. By bringing a group of people into a liminal or “in-between” space, transformation becomes possible and healing can occur.

This three tiered logo attempts to mimic that process as a deflated, pressed upon purpoe shape morphs into or passes through a loose “black hole” reference to then emerge as a larger and more energized yellow shape.

Besides suggesting a sequence, this color palette makes reference to personally significant objects of Mallory’s and evokes fluid and things that grow.

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