Inheritance Project

June 2020

Logo Design

electric WELL worked with Inheritance Project founder Katya Stepanov to develop this symbolically firm logo concept.

Inheritance Project provides workshops and events that help individuals and members of organizations unpack their ancestry and roots.

Inspired by the idea of a thumbprint being a keyhole, we adapted the idea to be a composite of various languages so that the project idea of connecting to one’s generational past is visually represented: many people from many places can use their ancestry as a key to greater self-understanding.

Motion Design

In addition to designing the logo for social media, print and website uses, electric WELL also created an animated version where over 25 differerent languages (representing all the most widely used langauges and writing forms) gradually merge together to create our logo.

More Logos & Motion Graphics

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